Youre not going to take continue reading fascinate. Fascination is the most powerful force of attraction, drawing customers into a state of. Apr 25, 2016 the revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. She is an international keynote speaker, with proprietary research published by both. Apr 25, 2011 sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly.
Sally believes the greatest value you can add is to become more of yourself. Sally hogshead now has had 70,000 people take the test. Her first job was with advertising agency fallon worldwide, which employed her as a junior copywriter. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. The science of fascination is based on hogsheads decade of research with. Ive read sally hogshead s fascinate twice in the last 12 hours. How to fascinate with sally hogshead, orlando, florida. Here is a quick description and cover image of book fascinate, revised and updated. Book sally hogshead for speaking, events and appearances apb. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Read fascinate online by sally hogshead books free 30day.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of. Drawing upon her 20 years of awardwinning brand experience, and proprietary market research published in 14 languages, she teaches her stepbystep system for harnessing a consumers attention. Book sally hogshead for public speaking harry walker agency. In 2010, harpercollins published hogsheads book, fascinate. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. Everyday low prices and free delivery on eligible orders. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Your 7 triggers to persuasion and captivation by sally hogshead. Now sally is launching, that take her system of 7 triggers even further. Tedxatlanta sally hogshead how to fascinate youtube. Sally hogshead has developed a researchbased system to make brands more fascinating. Sally hogshead believes the greatest value you can add is to become more of yourself. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. To explore and explain fascination s irresistible influence, sally hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary. Sally hogshead is a new york times bestselling author, national speakers association hall of. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. The word fascinate comes from the latin word fascinare, meaning to bewitch or. The book identifies the types of brand communication that. Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps. Discover your highest value through the science of fascination. Fascination is really about remembering who you are. Tired of traditional psychology tests that focus on how you see the world. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation.
How to fascinate sally hogshead linkedin slideshare. The worlds first personality assessment rooted in branding the fscore test debuts as a free social media engagement tool around the book s launch. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Once you know what makes you valuable to others, you are more authentic and confident in manner.
Fascination is the most powerful way to capture an audience and influence behavior. Sally hogshead is the chief fascination officer of fascinate, inc. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and. She uncovers what fascinates people, and explains why and how to craft a fascinating message that gets your brand noticed. Thank you to definition 6 for providing inkind video editing services. This book includes a private code to unlock one free complete profile. Hogshead transports readers to the world of art and science to clear the mystery. Highly enjoyable look at what has grabbed people through the ages. Not only does dare not keep kids off drugs, it makes them more likely to use drugs.
The revised and updated fascinate by sally hogshead is a mustread marketing book for 2016. Through her extensive, indepth proprietary research ranging from market. Sally hogshead new york times bestselling author, hall. You can read this before fascinate, revised and updated. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. How to fascinate with sally hogshead ceo, ny times bestselling author, hall of fame speaker 2001 to present orlando, florida imagine if you could measure your own communication, and in 5 minutes, find out exactly how people perceive you. Businesses, nonprofit organizations, event planners and companies across the country have worked closely with our booking agents to hire sally.
A newly revised and updated edition of the influential guide that explores. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Love sally hogshead and her wisdom and her passion for this topic. In 2010, harpercollins published hogshead s book, fascinate. Sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. Your customized online report, based on sally hogsheads extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. Sally hogshead, the 7 triggers of fascination and personal. How to make your brand impossible to resist by sally hogshead. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. And if you want to take the test as well, go take the fscore test. In fascinate, author sally hogshead helps us realize our potential for fascination.
Sally hogshead new york times bestselling author, hall of. Find out more about creating fascinating messages at. The books conclusions are putatively supported by research done with 1,000 generation x professionals. This massive program increases drug use because it unintentionally. Ive read sally hogsheads fascinate twice in the last 12 hours. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. How to make your brand impossible to resist written by sally hogshead which was published in 201645.
Worldclass branding expert sally hogshead believes that to become more. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also. How to fascinate with sally hogshead home facebook. Which is why its really unfair when a book like sally hogsheads fascinate comes along because she really does have answers, answers you can really use. In this remarkable presentation, sally hogshead will reveal why fascination is your new weapon in the battle for your customers attention. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. What sally hogshead means by fascinate i found an old journal in the library back when people actually went into things called libraries and pulled books off the shelf. How the world sees you audiobook by sally hogshead. Sally s book gives you the tools, clarity and positioning to own your brand. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Businesses, nonprofit organizations, event planners and companies across the country have worked closely with our booking agents to hire sally hogshead for a speaking engagements, guest appearances, product endorsements and corporate events. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. She began to see specific and interesting patterns that all centered on one element.
She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The book s conclusions are putatively supported by research done with 1,000 generation x professionals. Sallys book gives you the tools, clarity and positioning to own your brand. Sally hogshead is a hall of fame speaker, international author, and the worlds leading expert on fascination. Worldclass branding expert hogshead has discovered a new way to measure how people perceive your. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you. Your seven triggers to persuasion and captivation, explains how to exploit your own personality traits in order to knock anyones socks off. Even if you cant afford a marketing department or agency, you can create. Sally hogshead is the worldrenowned chief executive officer of how to fascinate fascinate, inc. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. Hundreds of thousands of people took the fascination advantage assessment in order to. Your 7 triggers to persuasion and captivation by sall hogshead isbn. Com book its not your customers job to know what makes you different. Direct download episode here by combining science with her experience inside the worlds most admired brands, fascinate.
Her campaigns for brands such as mini cooper, nike. By 24, she was the most awardwinning copywriter in the u. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft. How to make your brand impossible to resist was a new york times bestseller. Just as you no longer need a travel agent to book your cruise, or a trip. Sally hogshead is the worlds authority on fascination.
Growing up with the last name hogshead would give anyone an unconventional point of view. Read fascinate, revised and updated by sally hogshead for free with. By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. Beginning her career as a junior copywriter, she won more awards than any us writer in history in the span of her first two years. Sally hopes that one day, youll be able to meet and talk about your answers in person.
This extensively revised and updated edition includes hogshead s latest research on the science of fascination. Hundreds of thousands of people took the fascination advantage assessment in order to reveal their personal advantage, an archetype that reveals the unique way that the world finds them captivating. Sally hogshead generally travels from orlando, fl, usa and can be booked for private corporate events, personal appearances, keynote speeches, or other. Sally hogshead speakers bureau and booking agent info. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Fascinate ebook by sally hogshead 9780061966163 rakuten kobo. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Sally leads you on a riveting journey through the decisionmaking. In how the world sees you, sally hogshead reveals which triggers individuals inherently use when interacting with others. By 24, she was the most award winning copywriter in the u. Fascinate, revised and updated ebook by sally hogshead.
How to make your brand fascinating with nyt bestselling. Read fascinate, revised and updated online by sally hogshead. Posted on november 3, 2015 by sally hogshead posted in how to fascinate, motivation, positivity, sally hogshead, uncategorized a couple of years ago, when my son was 11, he stood for an hour on a san. Sally hogshead gives you the 5 words you need to increase prices, attract raving fans. Get free bonuses when you order your copy at brandfascination. Fascinate, revised and updated sally hogshead hardcover. The word fascinate comes from the latin word fascinare, meaning. Sally hogshead after graduating from duke university, sally skyrocketed to the top of the advertising elite, creating tv commercials for brands like nike and cocacola. How to make your brand impossible to resist author and awardwinning copywriter sally hogshead developed a hack to shortcut the branding process. What triggers fascination, and how do companies, people, and ideas put those triggers. Fascinate sally hogshead ebook harpercollins publishers. Sally has published three books, radical careering. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.
Fascinate, revised and updated audiobook by sally hogshead. Posted on november 3, 2015 by sally hogshead posted in how to fascinate, motivation, positivity, sally hogshead, uncategorized a couple of years ago, when my son was 11, he stood for an hour on a san francisco street, as hundreds of people rushed past after work. Sally hogshead is a keynote speaker and industry expert who speaks on a wide range of topics. Sally hogshead speaker agency, speaking fee, videos. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room.